Marketing Fine Art Photography by Alain Briot

SKU Bx115-MarketingFineART-Briot

RockyNook 2011, softcover, 320 pages, color illustrations

In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don’t have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.

In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography.

Topics include:
• Defining fine art photography
• Wholesale, retail, and consignment
• Knowing your customer
• Where to sell and how to price fine art
• Fundamentals of marketing and salesmanship
• Profitability and honesty in business
• Packing and shipping fine art
• Common marketing mistakes
• The unique selling proposition (USP)

Table of Contents:
PART 1 * SELLING FINE ART PHOTOGRAPHY

CHAPTER 1 - Taking Control of Your Destiny
CHAPTER 2 - What is Fine Art Photography?
CHAPTER 3 - Wholesale, Consignment, or Retail?
CHAPTER 4 - Quantity or Quality
PART 2 * WHAT TO SELL AND WHERE TO SELL IT
CHAPTER 5 - What to Sell
CHAPTER 6 - Where to Sell Fine Art Photographs
CHAPTER 7 - How to Price Fine Art Photography
CHAPTER 8 - Best Sellers
PART 3 * THE FUNDAMENTAL ASPECTS OF MARKETING, SALESMANSHIP, AND BUSINESS
CHAPTER 9 - The 26 Fundamental Principles of Successful Marketing
CHAPTER 10 - The 26 Fundamental Principles of Salesmanship
CHAPTER 11 - The Seven Fundamental Principles of a Successful Business
PART 4 * SELLING YOUR WORK AT SHOWS
CHAPTER 12 - How to Sell Your Photographs at Art Shows
CHAPTER 13 - Show Booth Examples and Layouts
CHAPTER 14 - Packing and Shipping Your Photographs
PART 5 * PERSONAL SKILLS
CHAPTER 15 - Fine Art Photography Skills
CHAPTER 16 - The 25 Most Common Marketing Errors
PART 6 * BUSINESS AND MARKETING TOOLS
CHAPTER 17 - Business Tools
CHAPTER 18 - Marketing Tools
CHAPTER 19 - Marketing Venues
CHAPTER 20 - Vitae, Biography, and Artist Statement
CHAPTER 21 - Warranties and Unique Selling Points

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